PROMOTION
Promotion
is an attempt to inform or offer products or services with the aim of
attracting prospective customers to purchase or consume. With the promotion of
the manufacturer or distributor expects sales gains.
Campaign
goal also is to spread product information to potential target markets, to get
a rise in sales and profit, to gain new customers and maintain customer
loyalty, to maintain stable sales during sluggish market, differentiate and
favor products than competitors' products, forming the image of the product in
the eyes of consumers as desired.
The
number of ways to do promotion, including through e-mail, via sms, through
conversation, through advertising. And there are also examples of the
promotion, advertise on tv about the company's new product X, Post 5 to 10 sms
Free SMS to all operators, Buy socks for Rp. 30000.00 get 2 free socks,
Discount 50% for certain products in Department Store, Buy chocolate evening
cup of tea can be free.
Many
people assume that the promotion and marketing have the same sense, when that
promotion is only one part of the working paper. Although often associated with
sales promotion but the truth campaign has a broader meaning than sales due to
sales is only related to the exchange of property rights by the salesperson,
while the promotion is any activity intended to inform, persuade or influence
consumers to keep using the product company.
Promotion
includes all the tools in combination slat main role of marketing communication
is to conduct a campaign to persuade its communication process of delivering
the message or news about your products / goods or services from sellers to
potential buyers (consumers).
Promotion
is concerned with a method of communication that is aimed at a target market of
the exact product being sold at the right place at the right price. Promotions
include sales by individuals, bulk sales and sales promotion. Based on the
opinion of the above it can be concluded that the promotion is the efforts made
by the company to influence consumers into buying the product or
to informationabout the product by way of communicating with the audience
that are persuasive.
In action although
the implementation of this promotion is generally done by the sellers /
producers, buyers or prospective buyers sometimes sometimes consciously or
unconsciously have also done promotions, for example if they want any
information / explanation about the price, quality and so on from the sales.
For example, in a state of daily life sometimes when people talk offend certain
product or also, generally the wish to buy a house or to say that tomorrow
night at Juwita very nice movie, so in this case the person was carrying out
activity promotion.
As
stated above, the basic purpose of the implementation of the promotion is to
influence consumers into buying the product seller. A promotion held without
whose objective is tantamount to performing work in vain. Promotional purposes
is fundamental in making the overall promotional program will be run by the
company in order to achieve what he wanted, and then will follow the next
steps. Virtually every company that has a promotional program when seen
obviously that the objectives of the promotion of each are often not equal to
each other. However, in general, a campaign has several objectives:
1. Appearance:
One
important goal of the campaign is the promotion must be able to deliver on a
number of prospective buyers barely targeted or targeted, so companies should
mem1lih yens mane can be achieved to the target buyers. In order to consider
this apparition lengkah the following steps:
- Determining the prospective buyers
in the target or the target.
- Determine the number of
prospective buyers intended.
- Selecting the most appropriate
media to reach prospective buyer.
2. Attention:
Promotion
should be able to attract the attention of consumers ateu prospective buyers to
go, but it is often very difficult to attract the attention of prospective
buyers terhadappromosi we did caused so much promotion done also by other
companies, so that the attention of prospective buyers not only focused on the
campaign carried out by the company which includes a number of other
edvertensi, sales promotion and other promotional efforts. So the company faced
the problem of how to keep the campaign carried out by other companies.
How
that can be done to attract the attention of prospective buyers such as
providing links to a particular event, the use of people who are already
popular in the eyes of the reklamenya, highlight what is more a privilege of products
that are not found in other products, and so forth.
3. Understanding:
Other
promotional purposes of promoting an understanding was reached on a prospective
buyer interprets the message reached him. Prospective buyers often can not
understand the promotion are not well planned or can attract attention,
sometimes a change of media used can cause the message is not clear that the
changing use of media we should also involve whether the necessary changes to
the message. Thus, companies must be sure that the message was clearly conveyed
through the media and to attract attention, as many companies promoting various
products, many potential buyers are interested, remember and understand some of
the many promotional campaigns that exist.
4. Attitude Change:
After
the promotion can be understood by potential buyers, the company expects a
response from prospective buyers of the campaign. Each company 'must adjust to
their product promotion to be able to change the attitude of potential buyers
of its target, such as a change order to divert the buyer purchases from
another company's products to the products produced by the company.
Many
companies use advertisements to change the attitude of prospective buyers
projecting, advertisements may not necessarily lead to the majority of buyers
for immediate purchase.
5. Action:
In
accordance with the ultimate goal of the campaign is to improve the company's
results through increased sales results, the most important purpose of the
promotion is to be able to induce action from prospective buyers of its target,
because it indicates the success or failure of a campaign.
Definition
of Sales Promotion as promotional activities to the benefit of the sale, and
can increase sales volume immediately. Thus, sales promotion is a promotional
activity which consists of short-term incentives to encourage purchases and
increase sales immediately. Basically there is a purpose to the implementation
of the Sales Promotion Interesting new customers to conduct tests on a product.
This method can be done by offering products with low prices or through the
promotion of buy one get one. The second is to reward loyal customers, for
example in the airline business, customers have ever done as far as United
Airlines flight distance will gain several advantages, among others: price cuts
for the next flight, seat upgrades, and gifts of jewelry, golf equipment, and
others. The third increase in the frequency and quantity of purchase
With
the promotions such as buy one get one and discounts, consumers will be more
interested in buying more often the product of a company. The fourth Strengthen
brand image and strengthen brand relationships, as through organized sales
promotion will be able to continually remind consumers will brand a product
that can form the image of the product and are not directly build relationships
with customers.
Choosing
the Right Promotional Media in Conducting Business with the way newspapers,
magazines, tabloids, or other print media brochures, billboards or billboards.
Radio, television, SNMS, Facebook, twitter, email, billboards on public bus
Post Advertising in cinemas.
1. Advertising is a form of
promotion is massive and impersonal. Because of the wide circulation perunit
costs become cheaper. But because it is non personal ad can not responsive. It
is therefore not expected as media advertising interactive communicative.
2. Personal Selling is an activity
that is promotional sales. Because it is personal, it is very effective
campaign to foster two-way communication with the audience.
3. Sales promotion is a form of
personal and nonpersonal promotion to boost sales in the short term. Sales
promotions are designed in various ways (personal or non personal) to drive
sales at certain moments.
4. Publicity is a form of promotion that
is mostly done by the community. Audiences often argue that product information
from non-manufacturers would be more fair or honest.
5. Product Identity is a product
design that is typical of that has its own charm. The identity of the product
is a form of appearance of concrete product promotion shows the advantages that
exist.
PRESENT TENSE :
1.
Promotion is an attempt to inform or
offer products or services with the aim of attracting prospective customers to
purchase or consume
2.
The number of ways to do promotion,
including through e-mail, via sms, through conversation, through advertising.
3.
Many people assume that the
promotion and marketing have the same sense, when that promotion is only one
part of the working paper.
4.
In action although the
implementation of this promotion is generally done by the sellers / producers,
buyers or prospective buyers sometimes sometimes consciously or unconsciously
have also done promotions, for example if they want any information / explanation
about the price, quality and so on from the sales.
5.
Definition of Sales Promotion as
promotional activities to the benefit of the sale, and can increase sales
volume immediately.
6.
Basically there is a purpose to the
implementation of the Sales Promotion Interesting new customers to conduct
tests on a product.
7.
Advertising is a form of promotion
is massive and impersonal
8.
Product Identity is a product design
that is typical of that has its own charm.
9.
As stated above, the basic purpose
of the implementation of the promotion is to influence consumers into buying
the product seller
10. Personal
Selling is an activity that is promotional sales. Because it is personal, it is
very effective campaign to foster two-way communication with the audience.
PAST TENSE :
1.
Promotion is concerned with a method
of communication that is aimed at a target market of the exact product being
sold at the right place at the right price
2.
One important goal of the campaign
is the promotion must be able to deliver on a number of prospective buyers
barely targeted or targeted, so companies should mem1lih yens mane can be
achieved to the target buyers.
3.
so that the attention of prospective
buyers not only focused on the campaign carried out by the company which
includes a number of other edvertensi, sales promotion and other promotional
efforts.
4.
So the company faced the problem of
how to keep the campaign carried out by other companies.
5.
After the promotion can be
understood by potential buyers, the company expects a response from prospective
buyers of the campaign.
6.
In accordance with the ultimate goal
of the campaign is to improve the company's results through increased sales
results,
7.
With the promotions such as buy one
get one and discounts, consumers will be more interested in buying more often
the product of a company.
8.
It is therefore not expected as
media advertising interactive communicative.
9.
Sales promotions are designed in
various ways (personal or non personal) to drive sales at certain moments.
10. Other
promotional purposes of promoting an understanding was reached on a prospective
buyer interprets the message reached him
